"Leveraging AI for Marketing" webinar by Harvard Business School
According to Goldman Sachs, the investment in AI in 2015 was $12.76 billion, and by 2022, it had soared to $91.9 billion. The forecast for 2025...
The "Leveraging AI for Marketing" webinar by HBS hit me with a few thought-provoking facts:
- According to Goldman Sachs, the investment in AI in 2015 was $12.76 billion, and by 2022, it had soared to $91.9 billion. The forecast for 2025 is even more staggering, with an expected investment of $200 billion.
- In 2023, Coca-Cola submitted 120.000 images across 17 countries, which led to a 1600% increase in brand recognition.
- US advertising spending rose from $226 billion in 2017 to $421 billion in 2024. The forecast for 2028 is $520 billion.
- Due to the global availability of AI for personal targeting and advertising, the total cost of reaching a client will be higher despite lower production costs.
- The adoption of AI for price matching experiment resulted in a 38% price increase for gasoline at retail car fuel stations in Germany.
It may sound exciting to tech enthusiasts and content marketers, but ultimately, the cost of the final product or service becomes a burden for the consumer. Does this raise concerns about the affordability of goods?
Сoincidentally, during the State of Technology forum last week, Steve Pierre (Deputy Executive Director for the Department of Information Resources for the State of Texas) compared the current state of AI with the Wild West era. He noted that 100-200 AI-related bills will pass through the Texas legislature in the next two years.
Are you comfortable with the current course of AI, or is there something you would like to change?